PropelEdge
A sales rep lands the meeting. Then the carousel begins. Solution engineering builds the architecture. ABM shapes the narrative. Labs builds the demo. Finance models the deal. Delivery scopes the engagement. Partners align on go-to-market. Account managers coordinate. Multiple product teams weigh in. None of them are working from the same playbook, the same data, or the same timeline. Then — after weeks of alignment — the CRO and CFO review the package and send it back for rework. Every deal is a coordination tax across 12 teams, and the friction costs you velocity, margin, and wins.
The deal coordination tax scales with every team you add. The cost is invisible — until you lose.
Decision-makers per enterprise deal
Win rate on complex deals ($100K+ ACV)
Sales rep time actually spent selling
The revenue process is broken — and it's not a people problem. It's an orchestration problem.
Every significant deal touches solution engineering, account-based marketing, labs and innovation, account managers, client partners, sales leadership, external partners, finance, delivery, and multiple product or practice teams. Each team contributes a piece — a technical architecture, a market narrative, a demo, a pricing model, a scope, a partner alignment — but no one owns the full picture. The result: fragmented proposals, inconsistent messaging, slow response times, and deals that die in the coordination gaps between teams.
The problem isn't talent. You have exceptional people across every function. The problem is that the orchestration layer between them is manual — emails, slide decks, Slack threads, and tribal knowledge. There's no system of record for how your firm wins deals. No institutional memory that compounds learning. No way to move at the speed your buyers demand.
PropelEdge is the orchestration layer. AI agents handle the coordination, synthesis, and production work across all the teams that touch a deal — while your experts focus on the strategy, relationships, and judgment that actually win business.
The impact on your deal economics
4 capabilities that drive measurable business value.
Each capability is delivered by our PropelEdge AI Pod — specialized agents doing the work, a small human team governing quality and outcomes.
Qualify, map, and score every lead in under an hour.
The first agent in the PropelEdge pipeline handles the work that typically consumes 1–2 days of senior consultant time: researching the prospect, mapping their needs to your service areas, generating use case hypotheses, and scoring opportunity fit. The agent pulls from public data sources, your CRM, and your firm's institutional knowledge base to produce a structured qualification package — not a generic lead score, but a detailed assessment of fit, competitive positioning, and recommended engagement approach.
No manual research. No wasted cycles on deals that won't close. Your team reviews the qualification, approves or redirects, and moves to the next stage in hours instead of days.
A complete point-of-view deck in days, not weeks.
The second agent generates a full 7-section POV deck — composable architecture, agentic use cases, delivery model, and engagement options — tailored to the prospect's industry, technology landscape, and strategic priorities. The output is white-labeled to your firm's brand profile automatically.
This isn't template filling. The agent synthesizes prospect research from the intake stage, your firm's past engagements in similar verticals, and current market context to produce a POV that demonstrates genuine understanding of the prospect's business. Your team reviews content, iterates framing, and approves for delivery — they don't write boilerplate.
Prep the demo. Capture feedback. Assess readiness.
The third agent prepares demo scripts and walkthroughs tailored to the prospect's priorities, captures session feedback in structured format, and assesses deal readiness with recommended next steps. Demo preparation that previously consumed days of manual work happens same-day.
After each demo session, the agent processes feedback, updates the opportunity profile, and adjusts the proposal strategy. This creates a continuous feedback loop that sharpens every subsequent interaction — not just for this deal, but across your entire pipeline.
Full enterprise proposal in hours — not weeks.
The fourth agent builds a complete client-ready proposal — scope, phased sprint plan, pricing, risks, and platform comparison appendix. It finds the client's existing roadmap and maps every item to proposal scope, ensuring 100% requirement coverage with zero gaps. Output is delivered as DOC, PDF, and PPT — ready for client delivery.
This is the stage where PropelEdge delivers the most dramatic efficiency gain. What previously required a full week across 5–6 senior resources is completed in 5 hours by one person with the agent handling the heavy lifting. Your team reviews with colleagues, collaborates with the client, and approves for submission.
Your CRM and proposal tools. Our agentic intelligence. 90% fewer people per deal.
PropelEdge is not a document template tool with AI bolted on. It adds a purpose-built agentic intelligence layer to your existing CRM and proposal workflow — four specialized agents that handle the volume work your senior people shouldn't be doing.
Same team size, dramatically more deals in motion — AI agents handle the capacity ceiling
Zero gaps, zero missed items — AI maps every client requirement to proposal scope
Full enterprise proposal — scope, phasing, pricing, risks — in hours, not weeks
What we add on top of your existing platform investments — the IP, agents, and accelerators that create differentiated outcomes.
Researches prospects, maps to service areas, scores fit, synthesizes inputs from sales, ABM, and partner teams — in under 1 hour vs. 1–2 days manual
Generates 7-section POV decks pulling from solution engineering, industry frameworks, and competitive intel — white-labeled to your brand. 1–2 days vs. 2–3 weeks
Prepares demo scripts from labs and solution architecture inputs, captures structured feedback, assesses deal readiness — same-day vs. days of prep
Orchestrates scope from delivery, pricing from finance, partner alignment, risk assessment — complete proposal in 5 hours vs. 1 week across 5–6 people. Output: DOC, PDF, PPT
Every deal compounds learning — past proposals, competitive intelligence, industry frameworks, client feedback. The system gets smarter with every pursuit.
Automated formatting in your firm's brand profile. Client-ready deliverables without manual formatting across all 12 contributing teams.
Your pipeline and opportunity data — bidirectionally synced with qualification scores and proposal metadata
Your prospect research sources, RFP documents, and client roadmaps — fed into the agent pipeline
Outcomes from the field — not from a slide deck.
From a week-long proposal process to 5 hours — with one person.
A professional services team was spending a full week across 5–6 senior resources to produce each enterprise proposal. The process consumed their most experienced people, limited the number of opportunities they could pursue, and created a structural bottleneck in their pipeline.
Production deployment | 4-agent pipeline | DOC + PDF + PPT output
Venugopal Arcot
Board Member, Strategic Advisor, Keynote Speaker
“We used to throw 10–12 people at every major proposal — senior consultants pulled off billable work for weeks. With Tvameva's agentic AI approach, a small team with the AI pipeline produces a better proposal in a fraction of the time. We went from scrambling on every RFP to never missing a deadline — not once. 35–40% less prep effort, higher win rates, and our senior people are back on client work where they belong. We're scaling it across all our practice areas now.”
Ready to see PropelEdge in action?
We'll walk you through a PropelEdge demo — how our AI Pod delivers, what the economics look like, and how it applies to your specific use case. 30 minutes. No commitment.